Global anti-fake summit to discuss ways to fight counterfeit goods

Global anti-fake summit to discuss ways to fight counterfeit goods

The June virtual summit will take a look at the new normal as counterfeiters embrace new opportunities through online platforms

With consumers preferring shopping from the comfort of their homes of late, counterfeiters have embraced new opportunities by peddling their fake products through online platforms.

A June virtual summit sets out to take a fresh look at this growing menace and the global fight against fake goods.

Senior representatives from some of the top international brands would discuss the issue on 22 June at the inaugural Anti-Counterfeiting World Law Summit, which is being hosted by The Global Legal Post.

Representatives from brands like Manchester United and Louis Vuitton and brand-owners such as Diageo, Reckitt and Richemont along with the heads of IP and brand protection, policymakers, government agencies, law enforcement, technology innovators and legal advisers, collectively representing the cream of the global anti-counterfeiting community will gather to debate the issue.

Speakers listed to participate include Louise Butler, global head of brand protection at Diageo, Ed Barker, head of IP and legal governance at Manchester United Football Club, John Maltbie, director of civil enforcement, IP, at Louis Vuitton North America, and Claire Wood, legal director, global brand protection, at Reckitt Benckiser Group.

The forum will debate what good protection looks like in the 'new normal' and how brands can keep ahead of the fast-pivoting counterfeiters.

The opening keynote will be delivered by Michael Moore, associate general counsel, trademarks and copyrights, Mattel, while on one of the many panels, speakers from Interpol and The European Observatory on Infringements of Intellectual Property Rights will debate the intricacies of preventing counterfeits from passing across borders.

Tapio Blanc, chief trademark officer at Hoffmann-La Roche, Alastair Gray, head of digital IP enforcement and global brand protection operations at Tommy Hilfiger, Emma-Jane Tritton, lead counsel, digital IP enforcement, Richemont, and Peter Wexler, senior vice president and chief legal officer, Schneider Electric are among those who have been signed up to speak.