Gibson Dunn Advised Huda Beauty On Sale Of Ownership In KAYALI
Gibson, Dunn & Crutcher LLP is advising Huda Beauty on the sale of its ownership stake in KAYALI, the fragrance brand;

Gibson Dunn Advised Huda Beauty On Sale Of Ownership In KAYALI
Gibson, Dunn & Crutcher LLP is advising Huda Beauty on the sale of its ownership stake in KAYALI, the fragrance brand founded by Huda and Mona Kattan in 2018. The transaction will see Mona Kattan partnering with General Atlantic, a leading global growth equity firm, to jointly own and lead KAYALI into its next phase of growth.
KAYALI has rapidly emerged as a disruptive force in the fragrance industry, gaining international recognition for its unique approach to modern perfumery. Under Mona Kattan’s leadership, the brand has pioneered the art of scent layering, establishing a strong connection with its global community. Following the sale, KAYALI will operate as an independent company with the support of General Atlantic’s investment and strategic expertise.
Gibson Dunn’s corporate team advising on the transaction is led by partners Benyamin Ross (Los Angeles) and Amar Madhani (London), with support from associates Ciaran Deeny (London), DeDe Mann (Los Angeles), and Freddie Wright (London). Additional legal expertise is being provided by partners Benjamin Fryer (London) and Lorna Wilson (Los Angeles) on tax matters, partner Kari Krusmark (Los Angeles) and associates Chris Puttock (London) and Libby Pica (London) on intellectual property and commercial transactions, and partner Lore Leitner (London) on data privacy.
The sale of KAYALI marks a significant milestone for Huda Beauty, which will also fully redeem the ownership interest held by TSG Consumer since 2017, returning to full founder ownership. Huda Kattan will continue to lead Huda Beauty independently, further strengthening its position as a global beauty powerhouse.
Goldman Sachs International is serving as Huda Beauty’s financial advisor, while Gibson Dunn is acting as its legal advisor. Skadden, Arps, Slate, Meagher & Flom is representing Mona Kattan, and Raymond James is acting as the financial advisor to General Atlantic, with Latham & Watkins serving as its legal counsel.
The transaction is subject to regulatory approval and is expected to close in the coming months.