Ropes & Gray Acted on Sale of GfK's European Consumer Panel to YouGov

Ropes & Gray Acted on Sale of GfK's European Consumer Panel to YouGov

Legal powerhouse Ropes & Gray steered global consumer intelligence leader NielsenIQ (NIQ) on the sale of its European consumer panel services business to YouGov.

Ropes & Gray guided NIQ through both its July 2023 merger with GfK and the subsequent Jan 9 divestment of CPS GfK to address the European Union’s competition concerns, creating the world’s leading consumer intelligence company.

Ropes & Gray's private equity transactions team, led by partner Victoria McGrath, provided comprehensive counsel. Laura Kayani, associates Ciara Stratford, Maddie Cubbon, and Rouzana Kasem assisted with due diligence and negotiations. Katherine Fielding provided valuable support as a trainee. Other members of the team included private equity transactions partner Christian Westra and associates Konrad Thallner, Garrett Roscoe and Joey Tsang, tax partner Andrew Howard and associate Ben Wonnacott and data, privacy & cybersecurity partner Rohan Massey and associate Chris Foo.