Osborne Clarke And BakerHostetler Advised Audiense On Sale To Buxton
The social insights platform is well-known for its AI-driven advanced segmentation capabilities;
Osborne Clarke And BakerHostetler Advised Audiense On Sale To Buxton
The social insights platform is well-known for its AI-driven advanced segmentation capabilities
International law firms Osborne Clarke and BakerHostetler have advised the management shareholders of Audiense Ltd on its sale to Buxton.
Audiense is a leading innovative consumer intelligence and social insights platform, while Buxton is a leading provider of customer analytics solutions.
This is Buxton’s second acquisition in two years. The company aims to deliver deep consumer insights and help drive meaningful physical and online connections.
Worldwide, users acknowledge Audiense for its AI-driven insights, advanced segmentation capabilities, and influencer discovery tools. With robust products, brands can easily grasp the nuances of their target consumers, enabling more conversions.
Carlos Serra, the CDO of Audiense commented, "Osborne Clarke has been a crucial partner in our capital raising and M&A strategy, supporting our journey with three acquisitions in Spain, Canada, and Belgium, as well as the exit to Buxton in the USA. The OC teams consistently demonstrated expertise and were delightful to work with, fostering long-term relationships and supporting us as we executed our strategy over the years.”
Mathias Loertscher, a partner at Osborne Clarke, stated, "After many years of working together, it was a pleasure to support the Audiense team on the company's sale to Buxton. It marks an exciting chapter for Audiense and I look forward to seeing their impact as they join forces with Buxton."
Osborne Clarke's Corporate team is considered a go-to practice for many companies. It works with global businesses in sectors including technology, media, and communications. The firm advises across all corporate issues, from equity and debt fundraisings to M&A, IPOs and JVs.
Osborne Clarke's cross-border team advising Audiense was led by UK Corporate Partner Mathias Loertscher and included Associate Director John Jarvis (Corporate), Senior Associate Oliver Wilson (Corporate), Partner Mathew Oliver (Tax) and Senior Associate Stuart Rose (Incentives).
They were supported by Partners Hadrien Chef (Corporate) and Olivier Lambillon (Tax) in Belgium, and Partner Eduard Arruga (Banking) and Counsel Ana Malagon (Tax) in Spain.
BakerHostetler advised Audiense on all US law aspects of the transaction.
