Safir advises and acts for clients from diverse industries ranging from FMCG, Pharma, Software, Social Media, Food industry, Media, Sports, Entertainment, Luxury and Fashion, Government Bodies and more. He very actively works as an IP advisor and work towards providing Inputs towards strategy, Business models, Marketing and Commercial Insights blended with an astute understanding of the IP law that covers ; IP Protection, IP Enforcement – Civil and Criminal; Contractual IP – Agreements, Licensing, Franchising, Monetization, Strategic Advisory and Due Diligence.

He has taken several initiatives to create IP awareness across all segments and levels that have been widely reported by media. His focus is to unleash the power of intangibles and nurture the untapped IP potential through specialized IP services.

Safir is a member of INTA “Brand Value-Special Task Force” Constituting of very selective members to examine the complexities involved in the subject of “Brand Valuation”. He has recently joined the Board of directors of: BrandMusiq to strategize on Mogo (Musical Logo) and Sonic Branding; JHS Brands limited as Additional Director and National advisory council of EEMA.

He is a member of the Bar Council of India and has earlier been a member of Asia-Pacific Lawyers Association, SAARCLAW, AIPPI, International Bar Association, LIMA India Advisory Committee, Luxury Society, The Association of Media and Entertainment Counsel, The International Franchising Association and Centre for International Legal Studies.

He was also on the board of directors of IFMA and was a part of Marques brand and Marketing Team. Also, he was a part of the Andhra Pradesh Govt Task force, Dept of Information Technology, Electronics and Communications Dept to work on setting up India’s first CYBER School.