Sheppard Mullin Advised Uproxx Studios LLC On Acquisition Of Media Brands And Assets From Warner Music Group
Sheppard Mullin Advised Uproxx Studios LLC On Acquisition Of Media Brands And Assets From Warner Music Group
Sheppard Mullin Advised Uproxx Studios LLC, a recently established independent company created through its acquisition of media brands Uproxx, HipHopDX, Dime Magazine and other leading media assets from Warner Music Group (WMG).
The creation of UPROXX Studios also includes the exclusive license to represent WMG’s coveted YouTube inventory for all media sales in the United States.
Uproxx Studios, in its nascent stage, will collaborate with will.i.am and incorporate his FYI AI technology and FYI radio into its framework. This integration aims to pioneer inventive channels for brand communication, content creation, advertising, publishing, and audience engagement and dissemination.
The Sheppard Mullin group, spearheading the representation of Uproxx Studios in the acquisition and licensing deals, was helmed by Partners Shon Glusky, Dan Schnapp, and Alexis Robinson, alongside Associates Allison Troianos, Genevieve Perez, and Samuel Cohen.
The team received crucial support from Partners Niya Tang, Robert Gorzelany, and Carlo Van den Bosch, as well as attorney Erin Hausladen.
