Paul Hastings Advised Bregal Unternehmerkapital On Sale Of MEDIA Central And Reinvestment In Combined Group With Flipp
Paul Hastings Advised Bregal Unternehmerkapital On Sale Of MEDIA Central And Reinvestment In Combined Group With Flipp
Paul Hastings (Europe) LLP has advised mid-cap investor Bregal Unternehmerkapital (BU) on the sale of MEDIA Central Group to TL Reach BidCo GmbH. As part of the transaction, BU, along with other minority shareholders, will reinvest a significant portion of the sale proceeds into the newly formed group, which combines MEDIA Central with Flipp Group. This merger aims to create a global market leader in digital drive-to-store marketing, enhancing customer demand for retailers and brands.
The new ownership structure will be led by majority owner Truelink Capital and will also include BU funds and Highland Europe.
MEDIA Central is the leading European provider of offer communication solutions and serves clients in over 30 countries across various sectors. The company has a strong presence in Europe, employing over 900 staff across 21 locations in seven countries. Flipp, a North American specialist in drive-to-store marketing, has 400 employees in Canada and the US.
Bregal Unternehmerkapital is the largest mid-cap investor based in the DACH region, having raised a total of EUR 7 billion in capital since its inception. The funds managed by BU focus on investing in medium-sized companies located in Germany, Switzerland, Italy, and Austria.
The acquisition is subject to customary regulatory approvals.
The Paul Hastings team was led by Partner Dr. Christopher Wolff, with contributions from Partners Christian Müller, Dr. J. Melchior Raiser, and Dr. Jan Gernoth; Of Counsel Jörg Ruff; Associates Julian Schmitz, Mahmood Kawany, David Hauser, Carl Kostelezky, and Johanna Mayer; and Tax Advisor Uwe Halbig.
