Omni Partners Engages Mayer Brown in Vivup Sale to Great Hill Partners

Omni Partners Engages Mayer Brown in Vivup Sale to Great Hill Partners

Mayer Brown has provided legal counsel to Omni Partners and other parties in the sale of the prominent health and wellbeing benefits provider, Vivup, to growth equity firm Great Hill Partners. The transaction is contingent upon approval from the Financial Conduct Authority (FCA). Additionally, Vivup will merge with Perkbox, a global benefits and reward platform. This strategic combination aims to enhance the joint entity’s go-to-market capabilities, drive product innovation, and facilitate both organic and inorganic growth prospects.

In 2022, Omni invested in Vivup and will maintain a minority stake in the merged enterprise. Drawing on their complementary market knowledge, the newly amalgamated firms will present a portfolio of world-class products that play a pivotal role in assisting numerous organizations and their employees across European and APAC markets.

Omni specialises in investing in mission-led, fast-growing, and profitable companies seeking their initial external capital. Their investment focus typically centres on high-margin, UK-based firms that excel in their specific market segment. These companies are guided by management teams with a strong cultural orientation and demonstrate a minimum £2 million EBITDA.

Vivup extends health and well-being benefits to employees in both the public and private sectors. The company collaborates with around 4,000 clients and assists over 3 million employees across the United Kingdom.

The Mayer Brown team was led by Private Equity partners James West and Electra Callan and included senior associate Daniel Fahey and associates James Beattie, Priyanka Patel and Anna Jackson-Smith, Regulatory partner Musonda Kapotwe, Tax partner Kitty Swanson and associate Jack Feehan, IP partner Mark Prinsley and associate Alasdair Maher, Antitrust & Competition counsel Mark Hills and Finance associate Veronica Lee.