Matouk Bassiouny Advised Raseedi App On Acquisition Of Kashat

Matouk Bassiouny Advised Raseedi App On Acquisition Of Kashat

Matouk Bassiouny UAE ("MB UAE") advised Raseedi App in the acquisition of Kashat and its subsidiary, Pharos Microfinance, a leading nano-financial services provider.

Raseedi, a smart mobile app designed for dual SIM users in Egypt, helps optimize mobile usage through personalized offers, subscription management, and usage tracking, enabling users to save on calls and data.

This acquisition marks a significant milestone for Raseedi, expanding its offerings to include instant loan services. These services aim to empower small and sole-proprietor business owners by providing quick and flexible financing solutions. With the ability to apply for instant cash loans of up to EGP 3,000, disbursed within five minutes and repayable within 1 to 3 months, the initiative addresses the financial needs of underserved businesses in Egypt.

The MB UAE team advising on this strategic transaction was led by Mohamed Essam, Partner and Head of FinTech & ECVC, supported by Associate Moustafa Rizk.