Nishith Desai Associates advised Eternalia Creative & Merchandising Private Limited
Nishith Desai Associates advised Eternalia Creative & Merchandising Private Limited
Reliance Retail Ventures Limited acquired 51% stake in Eternalia Creative & Merchandising Private Limited (“Eternalia”). Eternalia owns the brand “Ed-A-Mamma” which was launched by Alia Bhatt in 2020 as a home-grown brand focused on conscious clothing.
The acquisition will enable the brand to expand into new categories such as personal care and baby furniture.
It will also provide Ed-a-Mamma with access to Reliance’s supply chain, retail and marketing network.
Nishith Desai Associates acted as the legal advisors to Eternalia Creative & Merchandising Private Limited.
The team comprised of Gowree Gokhale, Hetal Pandya, Aparna Gaur and Aniruddha Majumdar.
