Hogan Lovells guides Azerion Group in acquiring AdPlay
Hogan Lovells guides Azerion Group in acquiring AdPlay
A total of 580,470 treasury shares were transferred to the selling shareholder
International law firm Hogan Lovells has advised the Azerion Group in its acquisition of AdPlay S.r.l., a company specializing in digital transformation, media innovation, advertising, and technology.
The aggregated consideration is a combination of cash and shares. In 2021, AdPlay generated approximately €12 million in gross revenue. With this acquisition, Azerion continues its rapid growth strategy. In 2022, it acquired an estimated annualized revenue in the range of €100 million to €125 million.
The combined companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content including digital out-of-home and first look at highly relevant sports content. The publishing partners will benefit from the additional revenues and advertising formats that Azerion will acquire.
The Hogan Lovells team was led by partner Luca Picone. She was supported by associates Marina Massaro and Niccolò Lavorano and trainee solicitors Gianluca Ceci and Federico Scio.
