Herbert Smith Freehills acted for Style Arcade On Its Series A Capital Raise
Herbert Smith Freehills acted for Style Arcade On Its Series A Capital Raise
This transaction is just another illustration of Herbert Smith Freehills' industry-leading work with Australian startups that provide SaaS technology, in particular
Style Arcade received advice from Herbert Smith Freehills' Venture Capital team on its A$8 million Series A capital raise and the round was led by Acadian Software. This additional capital will be used to fund the company's continued rapid growth and expansion.
Style Arcade, founded by Michaela Wessels and Tristan Hoy, is an Australian company that provides a fashion software suite. It includes digital range planning and fashion analytics to help retailers increase sales.
Elizabeth Henderson, Co-Head of Venture Capital (Australia), and solicitor Taseen Rafi led the Herbert Smith Freehills team, supported by partners Toby Eggleston and Christine Wong and senior associate Owen Lunney.
"It's a true reflection of Style Arcade, its Founders, and its technology providing to have its Series A investment round led by Acadian Software. Its investment emphasis on SaaS businesses with proven technology and solid fundamentals," mentioned Elizabeth Henderson. Herbert Smith Freehills had a great time working with Style Arcade on this and previous raises, and seeing the company grow from strength to strength."
"It was amazing working with Michaela and Tristan, who have developed a great SaaS solution for an engaging sector," stated Taseen Rafi. Style Arcade should achieve great things in the coming years, thanks to Acadian Software's experience and expertise."
The CEO and co-founder of Style Arcade, Michaela Wessels, stated, "This is the second capital raise we've accomplished with HSF as our representative. The team's expertise and confidence in their recommendations and execution are unsurpassed. Thank you so much for being so extremely attentive, competent, and enjoyable to work with, Elizabeth and Taseen!
