AZB & Partners advised L Catterton on fundraising

AZB & Partners advised L Catterton on fundraising

The deal was worth Rs.3882 million

AZB & Partners has advised L Catterton, the largest global consumer-focused equity firm on the acquisition of an equity stake, through its subsidiary LCA Celestial Pte Ltd (along with other investors), in Velvette Lifestyles Private Limited in the Series D fundraising round.

Velvette Lifestyles is engaged in the business of manufacturing and sale of beauty and cosmetic products under its primary brand Velvette and its sub-brands Sugar, Sugar Pop, and Quench Botanics.

Sugar, popular among Gen Z and millennials, aims to further capitalize on its growth momentum in the rapidly increasing beauty and personal care market.

The M&A Private Equity team of AZB & Partners comprised Partner Sachin Mehta and Senior Associate Harshit Chandra.