Ernakulum DCDRC Slaps A Fine On Online Platform Luxury Drooms For Deficiency In Services

Ernakulum DCDRC Slaps A Fine On Online Platform Luxury Drooms For Deficiency In Services

Directs it to pay Rs.13,990 for the watch, Rs.30,000 for deficiency in service, and Rs.10,000 as litigation costs

The Ernakulam Consumer Disputes Redressal Commission (CDRC) has held Luxury Droom responsible for a deficiency in services due to a misleading advertisement.

The Coram of DB Binu (President), Ramachandran V (Member), and Sreevidhia TN (Member) directed the online website to refund and compensate the buyer.

An individual Anoop Joy (complainant) bought a discounted Rolex watch from Luxury Droom, which advertised the original price of Rs.68,990 and a discounted price of Rs.13,990.

Upon receiving the watch, the complainant found the product was a duplicate with damaged plating, contrary to the promised original watch.

On contacting the Customer Care department, he was assured that the refund would be made within 6-7 days. However, despite assurances, the complainant did not receive any money. Thereafter, he approached the consumer Court.

The Commission observed that the evidence strongly supported the complainant's case against Luxury Droom, highlighting deficiencies in service and unfair trade practices.

Despite receiving notices, Luxury Droom chose not to appear before the Commission, indicating an admission of guilt. The Commission also examined the Rolex watch's condition, the invoice, and a WhatsApp conversation wherein Luxury Droom had agreed to a refund.

The consumer forum observed serious faults on the part of Luxury Droom, including misleading social media advertisements and a failure to fulfill its commitment.

The Commission thus directed Luxury Droom to refund Rs.13,99 for the watch, Rs.30,000 as compensation, and Rs.10,000 towards litigation costs. Failure to comply within 30 days would result in a 9 percent annual interest on the specified amounts.