Omnicom's Credera acquires Areteans with the advice of AZB & Partners
Credera, a consulting firm focused on strategy, transformation, data and technology has acquired 100% shareholding in
Omnicom's Credera acquires Areteans with the advice of AZB & Partners Credera, a consulting firm focused on strategy, transformation, data and technology has acquired 100% shareholding in Areteans. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. Areteans – an India...
Omnicom's Credera acquires Areteans with the advice of AZB & Partners
Credera, a consulting firm focused on strategy, transformation, data and technology has acquired 100% shareholding in Areteans. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc.
Areteans – an India based company specializes in the design, delivery, and implementation of real-time interaction management (RTIM) and digital customer relationship management (CRM). The company serves some of world's biggest brands across banking, insurance, consumer products, telecom, and government and has a presence in Australia, India, New Zealand, Singapore, and the UK.
A Press Release by Omnicom Group quoted Justin Bell, President and CEO of Credera as saying, "Areteans brings a depth of expertise that enables meaningful customer experiences. Together, Credera, Areteans, and the broader Omnicom network of companies provide a comprehensive strategy of creating meaningful experiences for our clients' customers. As a part of Credera's growth strategy, we will continue to invest in organizations that enhance digital transformation and customer experience."
Mahesh Agrawal, Founder and CEO of Areteans said, "Areteans is ready to take the next step of growth in partnership with Credera and Omnicom. We desired a strategic partner with the right cultural fit who can accelerate our reach and vision globally. Together, we can create compelling value propositions for our clients, bringing innovative solutions from idea conception to downstream execution."
Terms of the deal remain undisclosed.
Gautam Saha and Swati Chauhan (Partners) from AZB & Partners were involved in the transaction.